The Challenge | Genuinely Responsive
Launching an innovative software platform for the fraud and anti-money laundering sector, a fast-growing FinTech start-up needed to build a team of aspirational senior-level sales talent to help realise their ambitions for rapid market penetration on a global scale.
With a baseline development team already in place, the company was looking for sales, pre-sales and professional services recruits to strike the balance between technical know-how and commercial aptitude.
The Solution | Great Relationships
Working closely with the CEO, Head of Sales and Commercial Directors, GR used their knowledge from the world of tech and data to understand the company’s direct sales and marketing strategy focused on delivering innovative solutions and world-class customer service.
GR adopted a highly targeted approach to source candidates with niche skillsets, including exposure to the AML and SaaS markets and experience of selling complex solutions to a global client base. GR’s Professional Services Account Manager dedicated his full-time to the project, identifying companies that would most likely contain individuals with the specific skills and experience required, managing each recruitment process in its entirety, from conducting face-to-face pre-screens with all applicants to managing interviews and testing.
The Outcome | Guaranteed Results
GR maintained consistent placement ratios of 6:2:1 for first to second interviews to offer, securing 3 experienced, senior-level sales and pre-sales hires within the first 3 months. This allowed the company to increase the pace of development following key account wins and commit with confidence to further expansion plans and growth in headcount.
As this fast-track FinTech start-up achieves success in new sectors across the UK and world-wide, GR continues to provide resource planning consultancy and instrumental talent acquisition.
The Partner | Grassroots Recruitment
GR – an agency partner experienced in supporting start-ups and on-boarding entire sales teams, with expertise in sales, IT and everything in between.
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