Responsible Recruiter | Ethics Champion

We’re proud to be a pioneer of recruitment ethics, leading the way as an industry innovator and advocate of best practice.

Our core philosophy of  honesty and integrity means treating every candidate, client and colleague fairly, openly, honestly and respectfully by demonstrating transparency, openness and responsibility in our everyday business conduct and the services we provide.

To reflect these values, we follow a dedicated Candidate Charter and work to guaranteed Client Service Levels, ensuring our partners can rely on consistently high quality solutions. We adopt an ethical framework that underpins our commitment to helping great candidates find good job opportunities with reputable employers.

From our role as an ethical recruiter, employer and business, we endeavour to exceed expectations, drive industry standards and promote the impact of recruitment ethics on the hiring community.

We believe in…

 …Getting the basics right. Many companies only use a recruiter when hiring senior managers, sector specialists or head-hunting from the competition. We think the knowledge-based support roles are just as important, if not more so, and that there’s no point taking on the perfect IT Manager, Sales Director or CEO if they don’t have the fundamental support they need to do their job properly. That’s where we come in.

…Recruitment as it should be. In case you haven’t spotted it yet, we’re not your average recruitment agency. We’re a team of industry specialists who provide the knowledge and expertise that you should expect from any outsourced consultancy. We employ qualified and experienced consultants, not sales people, who are passionate about recruitment ethics and best practice, rather than cold-calling.

…Working in partnership. In order for our clients to rely on us to deliver guaranteed solutions, we advocate mutual trust, understanding and respect. We promise timely responses to your requirements; openness and transparency in our processes on your behalf; as well as continuity in our consultants and the services they provide.


Here’s a few other things about us that might interest you:

  • We’re independent. We’re not constrained by a big parent company which means we’re able to put our clients’ needs first, not just follow rules passed down from Head Office in London.
  • We’re specialists. We don’t recruit for senior technical or management level vacancies. We’re experts in recruiting office-based support roles within the core functions of your business. Simple.
  • We’re flexible. We adapt our solutions to fit your individual needs and we reinvest where it matters. We combine modern technology with old fashioned judgement. We keep getting better.
  • We’re proactive. We don’t rely on a database of existing candidates or send you our first 5 CVs. We use the latest attraction & resourcing tools to find the best candidates available and we don’t rest until we’ve got it right.
  • We’re dedicated. We provide value-added services as standard and we love to go the extra mile. We’re here for the long-haul so we want our clients and candidates to keep returning to us, as well as telling their friends.


Our mission

Our aim is to be the undisputed leader in every market sector we serve and the recognised agency of choice across the North West. We want to be the best, not necessarily the biggest, and for the ‘Grassroots’ name to be synonymous with recruitment ethics and consistent quality. We continue to differentiate our proposition through the calibre of people we employ, the quality of the candidates we represent and the level of service we deliver, every time.

Want to know more? Then you’re going to have to pick up the phone. We’re waiting for your call.
0161 442 5840